White-Label Monitoring
for Web Agencies

White-label monitoring means offering website uptime monitoring to your clients under your agency's brand. Your clients see your logo, your domain, your portal — they never know you're using a third-party tool behind the scenes.

For web agencies, this is a game-changer. Instead of telling clients to 'check UptimeRobot', you give them a branded experience:

• Status pages on their own domain (e.g., status.clientsite.com)
• Client portals where they check their uptime with a magic link
• Incident reports with your agency's branding
• Alerts that come from your monitoring system, not a generic tool

The result: you look more professional, your clients get better visibility, and you create a recurring revenue opportunity.

Most monitoring tools (UptimeRobot, Pingdom, Better Stack) are built for dev teams monitoring their own apps. They work great for that. But agencies have fundamentally different needs:

1. Multi-client management
You're not monitoring 1 app — you're monitoring 10, 20, 50 client websites. You need to organize monitors, incidents, and status pages by client, not in a flat list.

2. Client-facing deliverables
Your clients want proof that their site is being monitored. Screenshots of a third-party dashboard don't cut it. Branded status pages and portals make monitoring a visible, tangible service.

3. Professional positioning
When you tell a client 'we monitor your site with UptimeRobot', you sound like a freelancer using free tools. When you give them a branded portal on your domain, you sound like a professional agency with proprietary tooling.

4. Revenue opportunity
Monitoring can be part of a maintenance retainer. White-label monitoring makes it easy to package as a premium service — clients see the status page, the portal, the reports, and they understand the value.

Not all monitoring tools offer the same level of white-labeling. Here's what matters for agencies:

Branded status pages
Public pages showing the current status of your client's services. The best tools let you use a custom domain (CNAME), your client's logo, and remove any mention of the monitoring provider.

Client portals
A private, read-only dashboard for each client. Ideally accessible via a magic link (no login required), showing their monitors, uptime percentages, and incident history.

Multi-client dashboard
Your internal dashboard should organize everything by client. Create a client, attach monitors, assign status pages — all in one workflow.

Custom domain support
Status pages should run on your client's domain (status.clientsite.com) or your agency's domain (monitoring.youragency.com).

Alert customization
Alerts should be configurable per client — different channels (email, Slack, SMS), different thresholds, different escalation rules.

API access
For automation: bulk-create monitors when onboarding new clients, generate reports programmatically, integrate with your agency's existing tools.

Setting up white-label monitoring for your agency takes about 30 minutes. Here's the step-by-step process:

Step 1: Choose your tool
Pick a monitoring platform designed for agencies. Key criteria: multi-client support, branded status pages, client portals, reasonable pricing for many monitors.

Step 2: Create your client structure
Add each client to your dashboard. Assign a name, contact email, and any internal notes.

Step 3: Add monitors per client
For each client, set up HTTP monitors for their main domain, key subdomains (app, API, CDN), and any critical endpoints. Add SSL certificate monitors too.

Step 4: Create branded status pages
Create a status page for each client. Customize it with their logo. Point a CNAME record (status.clientsite.com) to your monitoring platform.

Step 5: Set up alerts
Configure alerts per client: email for the client's team, Slack for your agency's channel, SMS for critical issues.

Step 6: Share the portal
Generate a magic link for each client and share it. They can bookmark it and check their uptime anytime.

Step 7: Package it as a service
Include monitoring in your maintenance retainer. Clients pay for the peace of mind — and you have a recurring revenue stream.

Here's how the main monitoring tools stack up for agency use:

For a deeper comparison, see our detailed pages:

• UptimeRobot vs StatusHive
• Better Stack vs StatusHive
• Pulsetic vs StatusHive

White-label monitoring isn't just about uptime checks. It's about delivering visible value to your clients.

Monthly uptime reports
Send each client a monthly report showing their uptime percentage, response times, and any incidents. This proves the value of your maintenance retainer.

SLA tracking
If your client has an SLA (99.9% uptime guarantee), your monitoring data is the proof. Historical data lets you demonstrate compliance — or catch issues before they breach the SLA.

Incident post-mortems
When something goes down, use your monitoring data to build a timeline: when the issue was detected, when you were notified, when it was resolved. This transparency builds trust.

The business case
Agencies charging 200-500 EUR/month for maintenance can justify the price easily when they show: branded status pages, portal access, monthly reports, and 24/7 monitoring with instant alerts. The monitoring tool pays for itself many times over.

White-label monitoring transforms website monitoring from a back-office task into a client-facing service. Your clients get visibility, you get recurring revenue, and your agency looks more professional.

The best part: you can start for free. Most tools offer free tiers that let you test the workflow before committing. Set up a few clients, create status pages, share portals — and see the difference it makes.